Today I started brainstorming concepts for a new corporate website.  The current website is a few years old and is in need of some modernization.  It is also time to update  because frankly we have learned a lot in a few years about eye tracking, usability and marketing.

The current website has performed well and drives a high percentage of visitors to the contact page. The contact page in turn sends in a few monthly quote requests and an undetermined number of phone calls.  This is one of the areas I want to improve upon.  To do a better job of demonstrating the importance of the website, we need a better way of capturing all of the information from the contact page including phone calls. Another key goal is to differentiate the contacts from people who came directly to looking for a phone number and those who found us organically.  Those organic numbers are the key to how effective our search engine marketing strategies are.

Purpose is the concept for the new site.  There are really only a few reasons for someone to be on a printing company website.  I plan on leveraging that knowledge to provide a clear path to the information visitors are looking for, hopefully in a clever and memorable way. I’ll follow up more on that in part 2.  The conclusion to part one is stating my desire to protect the website visitors once again, from flash intros, auto playing video, sound and all other sorts of ideas people want to add to the website, yet hate it when they see them on a website.

What is the purpose for the new website?  The purpose is sales.