After months of research at various sites and blogs, I am starting my first search engine optimization project. I am working on a company website that doesn’t even show up in Google until the 39th page when you use their name as the search term. The site is old and when it was created no one had any idea what SEO was. Here are my starting stats from my handy SEO Firefox extension.
PR: 3 | Age: 04-2001 | Links: 63 | .edu Links: 0 | .edu Page Links: 0 | .gov Links: 0 | Page Links: 34 | del.icio.us: 0 | Technorati: - | Alexa: 3,199,266 | Cached: 19 | dmoz: 0 | Bloglines: 0 | dir.yahoo.com: - | Whois
This should be a very fun project and I can’t wait to see those numbers improving. I want raise the position in the search engines for the company name, but my strategy also includes getting the company to rank well for terms that prospective customers may be searching for. That will be a little more difficult, but I certainly think I can do it.
I am going to post updates about what I am doing and the kind of results I am getting so check back.