Comments on: Microsoft Adcenter Clicks Are Worth More http://www.jasonpoteet.com/microsoft-adcenter-clicks-are-worth-more/ Sat, 05 Jul 2008 16:57:40 +0000 http://wordpress.org/?v=2.5.1 By: Jason http://www.jasonpoteet.com/microsoft-adcenter-clicks-are-worth-more/#comment-64 Jason Wed, 16 May 2007 18:49:29 +0000 http://www.jasonpoteet.com/2007/04/13/microsoft-adcenter-clicks-are-worth-more/#comment-64 <p>The landing page was a content ad offered by the advertiser. It was professionally done and gets plenty of clicks. I put the same ad on both domains. If I remember correctly, those number were from the first of the year until the post was made. The keyword lists were also not huge. Less than 100. They were decently targeted keywords.</p> I definitely agree with you about some products performing better based on the engine they are running on. I do find this test even more interesting with the recent class action lawsuit against a certain search engine because of their poor contextual targeting ability for their ads. The landing page was a content ad offered by the advertiser. It was professionally done and gets plenty of clicks. I put the same ad on both domains. If I remember correctly, those number were from the first of the year until the post was made. The keyword lists were also not huge. Less than 100. They were decently targeted keywords.

I definitely agree with you about some products performing better based on the engine they are running on. I do find this test even more interesting with the recent class action lawsuit against a certain search engine because of their poor contextual targeting ability for their ads.

]]> By: Marketing Drome http://www.jasonpoteet.com/microsoft-adcenter-clicks-are-worth-more/#comment-63 Marketing Drome Wed, 16 May 2007 00:00:31 +0000 http://www.jasonpoteet.com/2007/04/13/microsoft-adcenter-clicks-are-worth-more/#comment-63 Congrats on your success. I have found that which engine performs best has a lot to do with the offer. I'd love to know more about your test, though. Was is the stock landing page or a custom design? Huge keyword list? How many months did it take you to get 973 imps on adcenter? lol Congrats on your success. I have found that which engine performs best has a lot to do with the offer.

I’d love to know more about your test, though. Was is the stock landing page or a custom design? Huge keyword list? How many months did it take you to get 973 imps on adcenter? lol

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