Archive for April, 2007

Great movie. Not 100% factual, but it was very well done.

I decided at the first of the year to get a better handle of my arbitrage by figuring out which traffic was converting best for me.  The easiest way for a non programmer like me to do this was to buy a new domain and put up the same landing page on it.  So I have Domain A and Domain B and they both have the same content.  Domain A traffic comes from Microsoft Adcenter and Domain B traffic comes from one of the two remaining big three.

The results are in and they are staggering.

Microsoft Domain A – Clicks = 564 Imps = 973 CTR = 57.97% CPM = 385 EPC = $66.49

Other      Domain B – Clicks = 690 Imps = 2426 CTR = 28.44% CPM = 61.83 EPC = $21.74

For  this specific page and product, Microsoft Adcenter owned the competition.